Winter Conference & Luncheon/Keynote

Government Affairs & Public Relations Morning Symposium
Friday, February 10, 2017

Sheraton Imperial Hotel & Convention Center (4 Star Hotel)
4700 Emperor Blvd, Durham, NC 27703   Directions

Reservations:  (919) 941-5050  Ask for AENC rate!


Data and Analytics: Leveraging the Lessons from the 2016 Election for Public Affairs and Advocacy Campaigns
David Seawright, Director of Analytics and Product Innovation for Deep Root Analytics
David Seawright, Director of Analytics and Product Innovation for Deep Root Analytics, where he maximizes the efficiency of paid media for organizations and brands by bringing big media into the big data era.  David shares advances in the science of voter segmentation from the 2016 elections…information that will help you enhance grassroots and other advocacy efforts. It will be a fascinating look at the future of marketing and campaigns.

Crisis Communications:  Insights from the Other Side of the Pen and Pad, or Microphone, or Blog Post
Tim Boyum, Spectrum News Channel 14; Jon Camp, WTVD; Jeff Tiberii, WUNC Radio
Moderator: Leslie Walden, Vice President of Public Affairs, Fidelity Investments
A panel of reporters share, from their perspective, best practices in crisis communications. Get insights of seasoned journalists on what they’ve experienced in terms of what works, and doesn’t work, when dealing with the press and public in the aftermath of something having gone terribly wrong.

Luncheon and Keynote Address following morning conference.

Schedule at a Glance
9:30 - 10:15 AM Continental Breakfast & Networking, Visit with Exhibitors
10:15 - 11:30 AM Choice of Two Breakouts (CE 1.25 hours)
11:30 AM - 12:00 Noon Networking & Visit with Exhibitors
12:00 Noon - 12:45 PM Announcements & Luncheon
12:45 - 1:45 PM

Keynote Presentation with Q&A (CE 1.0 hours)


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