Winter Conference & Luncheon/Keynote CEO Power Panel!

Thursday-Friday, January 25-26, 2018

POWERPOINT PRESENTATIONS

Program

CE CREDIT

Earn 1 hour of CE credit for each 1 hour of seminar/round table time attended.

CAE - Approved; CMP - This program has been submitted to the Events Industry Council for CMP Preferred Provider  Review.

THURSDAY, JANUARY 25

1:00 PM – Registration

1:00 PM – 5:00 PM – Visit with Exhibitors

2:00 PM – 3:00 PM – Choose 1 of 3 Round Tables
(CAE CE Credit: 1.0 per round table)

● FUEL Young Professionals (for anyone under age 40) 
Best Practices for Association Social Media
Facilitator: Hallie Kennedy, NC Bar Association

● Government Relations (for association staff whose responsibilities include legislative and regulatory activities)
Successful Member Engagement in the Legislative Process .
Find out how your organization can more effectively engage members in the legislative process and how to best communicate with and influence legislators.
Facilitator: Tim Kent, CAE, NC Beer & Wine Wholesalers Association

● Marketing & Communications – Publications: Print? Digital? Hybrid?
With an increasingly diverse membership and competition for members’ attention, how associations communicate is a major issue. Publications are on the front line of this debate. Join in a lively discussion/debate about the pros, cons, and impact on readership, revenue and resources in making the choice.
Facilitator:  Laura Nakoneczny, CAE, IOM, FirstPoint Management Resources

3:00 PM – 3:30 PM – Visit with Exhibitors

3:30 PM – 4:30 PM – Choose 1 of 3 Round Tables
(CAE CE Credit: 1.0 per round table)

● Branding and Public Relations – Define Your Organization Purpose & Elevate your Organization – Effective Community Outreach and Engagement
As a society, we have entered into a New Era, that has brought with it New Expressions and New Expectations. As a part of those new expectations, people are seeking purpose and meaningful connections in the organizations that they align with. This session shares the insights, processes, and tools to effectively discover, design, and deploy your unique organizational purpose in a way that increases productivity and elevates morale internally, while allowing for a more effective and impactful community engagement externally. Share your own organization’s outreach experiences!
Facilitator: Tru Pettigrew, Tru-Access

●  Event Management – Secrets for Trade Show Vendor Success – For Vendors and Planners
If trade show vendors are successful, the show will grow! Vendors:  Learn and share tips for making the trade show experience and investment more productive.  Planners: Pick up tips that you can share with your vendors to help them succeed!
Facilitator:  Rob Wheeler, Skyline Exhibits & Events / The Holt Group

● Membership – Association Dues – Let Me Count the Ways! For association staff whose responsibilities include membership recruitment, retention and engagement.
Share and learn from others:  Dues structures, types of members, renewal periods, discounts, trade outs and more. Perhaps there is a different way to approach dues that will provide more revenue, less work and more financial stability.
Facilitator:  Brandi Gerew, CAE, Capitol Hill Management Services.

5:00 PM – 6:30 PM – Networking Social Sponsored by Caesars Entertainment
(Cash bar) 
Hors d'oeuvres provided by Raleigh Renaissance North Hills Hotel

Dinner – On-your-own

FRIDAY, JANUARY 26, 2018
(Table top exhibits 8:00 AM – 2:00 PM)

8:00 AM – Registration, Continental Breakfast, Networking with Exhibitors

8:30 AM - 9:00 AM - CEO Coffee & Conversation (For CEOs Only)

9:00 AM – 10:00 AM – Choose 1 Seminar
(CAE CE Credit: 1.0 hour)

● TOP FINANCIAL ISSUES FOR ASSOCIATIONS WITH Q&A
Karen Stanley, CPA, Partner & Tony Pandiscia, CPA, Partner, Langdon & Company
Financial issues can make or break an organization. Learn about the top issues facing associations and how to best address them. Learn about accounting options, pros and cons on issues like Cash vs Accrual; Audit vs Review, Restricted Funds, Operating Reserves, Board Fiduciary Responsibility, UBIT, for profit corporations for associations and more. Whether you are a seasoned veteran or new to financial management, you will be able to update your knowledge and get answers to your questions.

● USING LINKEDIN FOR BUSINESS DEVELOPMENT AND BRANDING
Chuck Hester, Vice President of Marketing, Lucidity Direct
More than ever, associations are finding that LinkedIn can be a tool to enhance their brand and awareness both inside and outside their membership. Chuck Hester, LinkedIn master connector, speaker and executive trainer, will cover LinkedIn for business and how to use it to build your business and build brand equity. Participants will learn hands-on tips on how to use LinkedIn for business development, personal and professional branding.

10:00 AM – 10:30 AM – Networking with Exhibitors

10:30 AM – 11:30 AM – Choose 1 Seminar
(CAE CE Credit: 1.0 hour)

● ADA COMPLIANCE FOR EVENTS - LEGAL REQUIREMENT OR GOOD SAMARITAN?
Moderator: Jennifer Johnson, President, The Johnson Meetings Group
Every organization that holds meetings knows that ADA issues are always prevalent - whether it is food allergies or the width of aisles and having wheelchairs available. In this session, you will hear from a chef regarding allergies and how you can make accommodations and be prepared to meet growing requests. You will hear about other special needs requests and which require your response and which are simply your being a gracious host for your event participants.  Bring your questions and concerns.

● YOUNG PROFESSIONALS GROUPS - KEY TO ASSOCIATION SUSTAINABILITY
In case you haven't noticed, the average age of association members is increasing quickly. If your association is to thrive, you need to bring in younger members.But how do you recruit and engage younger members? Learn from associations with successful young professionals groups, then take the steps to ensure the future of your organization!

11:30 AM – 12:15 PM – Networking with Exhibitors

12:15 PM – 2:15 PM – Luncheon and Program

CEO POWER PANEL

(CAE CE Credit: 1.0 hour)

 Ever wonder what's on the mind of the great Association CEO's? Ever want to ask these industry titans a question but never had the chance? Here's your opportunity, the 2018 Winter Conference features the CEO Power Panel. Send your questions to [email protected]

• Tim Kent, CAE, Executive Director, NC Beer & Wine Wholesalers Association (Moderator)
• Sharon Bryson, M.Ed., CEO, NC Association of Certified Public Accountants
• Bruce Clarke, JD, President & CEO, Capital Associated Industries Inc.
• Peter Gwaltney, President & CEO, North Carolina Bankers Association
• Jan Kelly, Executive Director, NC Egg Association
• Susan Robertson, CAE, President, ASAE Foundation / Executive Vice President, ASAE

QUESTIONS: Contact Jovita Mask (919) 848-8255 j[email protected]
INTERESTED IN SPONSORSHIP/EXHIBIT: Contact Madi McDougald (919) 848-8255
[email protected]

Registration Fees

Thank you to our sponsors:

Host  Venue Sponsor: Renaissance Raleigh North Hills Hotel

Keynote Sponsor: Hilton Head Island-Bluffton Visitor
& Convention Bureau

Morning Sessions Sponsor: Chetola Resort at Blowing Rock

Networking Social Sponsor: Caesars Entertainment

Badge Sponsor: Duke Continuing Studies

E-Learning Sponsor:  Reify Media

Audio Visual Sponsor: EZAV

Event Photography: Open Water Communications