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Full Program

If you were unable to attend our 2016 annual meeting in Colonial Williamsburg, here's our event program. Don't miss our next Annual Meeting in Winston-Salem, July 23-24, 2017.

Saturday, July 16


9:30 AM:
5:15 – 6:30 PM:
6:15 - 8:30 PM:
8:30 – 10:00 PM:
9:00 - 10:00 PM:

Sunday, July 17

6:30 AM:
8:30 - 9:00 AM:
9:00 –9:30 AM:
9:30 – 10:15 AM:

Summer Golf Shootout – Green Course at the Golden Horseshoe Golf Club
AENC Community Service Project OR Explore Williamsburg
Site Tour of Kingsmill Resort
“Party on the River” at Kingsmill Resort
Informal Gathering, Williamsburg Lodge
Colonial Williamsburg Ghost Walk (additional fee)


Fun Run/Trot/Walk
Orientation for New Members/First Time Attendees
Coffee, Connect, Visit with Exhibitors
General Session


The Learning Brain (CE Credit - 0.75 hour)

  • Aaron Wolowiec, MSA, CAE, CMP, CTA, Founder & President, Event Garde LLC
    Learn how you can make your learning experiences more “brain friendly”. Adult learners are a discerning and complex group. They are both pressed for time and goal-oriented. They bring with them previous knowledge and experience, but have a finite capacity for information. Moreover, adult learners have varied motivation levels, and they learn best when presented with a number of different instructional strategies. Due to advances in neuroscience, brain research now reveals evidence-based strategies to guide effective learning experiences.

10:15 – 10:45 AM:
10:45 – 11:30 AM:

Break, visit with exhibitors
Breakout Sessions


The Volunteer Life Cycle (CE Credit - 0.75 hour)

  • Lowell Aplebaum, CAE
    Most associations depend on volunteers for everything from serving on boards to helping with events and fundraising. Today, members have less time to share and more options. It is critical to understand the life cycle of volunteers and how to make your organization’s volunteer opportunities more attractive.

    North Carolina Demographic Trends Through 2035 (CE Credit - 0.75 hour)

    Dr. Rebecca Tippett, P.D., Director, Carolina Demography, UNC-CH Carolina Population Center
    Dr. Tippett translates demographic and economic data into specific, usable information and knowledge to inform decision-making, evaluation, and policy for non-profit organizations, government agencies, private industry, and individual citizens.

    Events Data Technology (CE Credit - 0.75 hour)

    Bryce Gartner, Chief Experience Officer and Founder, icimo, llc
    Associations and non-profit organizations of all sizes are hearing they need to leverage data to drive decision-making. How do you transform “Big Data” from a buzzword into the strategic link to translate your Association Management System data into strategies and actions? Use data from these systems and all other sources to drive better decisions, lead to growth in members, identify engagement opportunities, and analyze operational efforts. This discussion will outline strategies to empower staff to get information and to start leveraging data instead of just reporting on it. With real world examples Bryce will lead a discussion on how to unlock the information in your existing systems.

11:30 AM – 12:30 PM:
12:30 – 1:45 PM:

Lunch with Exhibitors
Keynote Presentation


The Future of Work: Six Radical Changes Disrupting the Next Decade (CE Credit - 1.00 hour)

  • Jeff Hurt, Executive Vice President, Education & Engagement, Velvet Chainsaw Consulting
    Today is dramatically different than ten or twenty years ago. Change is the constant and chaotic environments are the norm. The line between work, play and leisure will continue to erode. According to the technology research company Gartner, by 2020 more than 40% of an organization’s work will be non-routine. During the next ten years six radical changes will disrupt traditional work. The need to adapt to these mega-trends will be imperative for success. Will you be nimble enough to adapt to these impending changes and adjust accordingly?

    • Identify six radical work changes that will disrupt traditional work models.
    • Evaluate how these disruptors might benefit or hinder your work.
    • Distinguish how to take advantage of the opportunity hidden within these radical disruptors.

1:45 – 2:15 PM:
2:15 – 3:00 PM:

Break, visit with exhibitors
Breakout Sessions


Small Association Staff Management Panel (CE Credit – 0.75 hour)

  • Associations with small staffs are challenged to be efficient and creative in order to manage. Participate in this facilitated discussion to learn from others and share your own experiences.

You’ve Got Content! Now What?! (CE Credit - 0.75 hour)

  • Scott Oser, President, Scott Oser Associates
    Members, events, blogs, magazines, e-newsletters, components... One thing that all of these things have in common is CONTENT. Associations produce a lot of content, but are they using it to their advantage? Overwhelmingly, the answer is often "no." This rapid-fire session will inspire association marketers by sharing ideas, tips, and tools on how to turn the content they are already producing into POWER CONTENT they can leverage to engage and excite their members.

Future of Events – Master Mind Conference Hacker: Revolutionizing Your Conference (CE Credit - 0.75 hour)

  • Jeff Hurt, Executive Vice President, Education & Engagement, Velvet Chainsaw Consulting
    The traditional conference is in dire need of creativity, innovation and reinvention! It has been stuck in an ancient, outdated rut for too long. What happens inside of conferences is going to change. It has to in order to be successful and especially now that the Web connects us to information and people the way that it does. We need to rethink our conference experience. We need to create some conference hacks. In other words, we need to look at anything that helps our attendees create attitude, behavior and skill change in unique ways.

    • Identify and assess six big conference disruptors.
    • Discuss the effective function of content in educational programming.
    • Explore the evolving role of a speaker in 21st century education.

3:00 – 3:30 PM:
3:30 – 4:15 PM:

Break, visit with exhibitors
Breakout Sessions


Embracing the Board’s Duty of Foresight (CE Credit – 1 hour) Session runs till 4.30 PM

  • Jeff De Cagna, Chief Strategist and Founder, Principled Innovation LLC (P.I.)
    For association boards, societal transformation creates both opportunity and responsibility. The opportunity is to imagine an amazing future for both their organizations and their stakeholders. The responsibility is to take action and prepare for whatever may come next. By embracing the duty of foresight, boards can explore the future and make the bold decisions required to create it. In this session, participants will learn how to help their boards embrace the duty of foresight.

    Engaging Young Professionals: Career Advancement through Volunteering - Panel (CE Credit - 0.75 hour)

    Lowell Aplebaum, CAE
    Young professionals reveal how serving as volunteers can create career turning points and share stories of successful strategies that enabled them to engage young members.

  • Speakers: Train and Engage (CE Credit - 0.75 hour)

  • Aaron Wolowiec, MSA, CAE, CMP, CTA, Founder & President, Event Garde LLC

  • Jeff Hurt, Executive Vice President, Education & Engagement, Velvet Chainsaw Consulting
    Working with speakers can be one of the most challenging aspects of conference management. Today, participants expect more than talking heads and PowerPoints. Jeff and Aaron team up to share how you can ensure that your speakers are engaging adult learners in the most effective way possible.

4:15 – 7:00 PM:
7:00 – 8:30 PM:
8:30 – 11:00 PM:

Monday, July 18

7:45 – 8:15 AM:
8:15 – 9:45 AM:
9:45 – 10:00 AM:
10:00 – 10:45 AM:

Free Time
Welcome Reception and Silent Auction at Williamsburg Lodge
After Party at Providence Hall House


Coffee, Connect, Visit with Exhibitors
Awards Breakfast and Annual Business Meeting
Break, visit with exhibitors
Breakout Sessions


Getting It All Done: Time and Resource Management in Chaotic Times (CE Credit – 0.75 hour)

  • Mike Collins, President, The Perfect Workday Company
    Getting everything done can be impossible in today’s up-to-the-minute world. But, what if you could set and meet your priorities, work more effectively with the people around you, dig out from under the paperwork and email avalanche, and move closer to a balanced life; would that work? This session offers 100+ strategies, tactics, and tips.

The Ultimate MarComm Cheat Sheet (CE Credit - 0.75 hour)

  • Scott Oser, President, Scott Oser Associates and Lauren Hefner, MPA, CAE, Vice President, Stakeholder Relations, Healthcare Businesswomen’s Association
    Wouldn't it be great to have someone sort your inbox and select only the best membership, marketing, and communication tips and examples for you to ponder? We're on it. In this fast paced session, you can weigh the tested-and-true tips of association pros and consultants in this cheat-sheet showcase stuffed with use-it-now ideas. Options will range from basic to "out-of-the-box" all designed to meet your hot-button needs.

Small Association Staff Event Management Panel (CE Credit - 0.75 hour)

  • Aaron Wolowiec, MSA, CAE, CMP, CTA, Founder and President, Event Garde LLC
    How do they do it?  That is the question many ask about how an association with a small staff manages events. In this facilitated session, learn from those who have discovered resources that not only enable them to produce events but engage others in a way that brings value to participants. Share your own secrets for small staff event management.

10:45 – 11:15 AM:
11:15 AM – 12:30 PM:

Break, visit with exhibitors.
Closing Keynote Presentation


The 6 Rs of Association Thrivability (CE Credit – 1.00 hour)

  • Jeff De Cagna, Chief Strategist and Founder, Principled Innovation LLC (P.I.)
    To build their organizations to thrive over the next decade and beyond, association boards and CEOs must integrate new thinking and action around six fundamental strategic imperatives that will minimize both the influence of internal resistance to transformation and the impact of external risk for innovation. This session will challenge participants to think expansively about what is possible and build new momentum for compelling value creation into their organizations’ work.

12:30 – 12:45 PM:

Invitation to AENC 2017 Annual Meeting – Winston-Salem CVB