Fall Conference & Luncheon/Keynote

Thursday-Friday, November 2-3, 2017

Pinehurst Resort
80 Carolina Vista Drive, Pinehurst, NC  28374
(855) 235-8507

Click here for online registration

 Click here for printable PDF registration



Host Venue Sponsor  


     CVB Sponsor


 Keynote Program Sponsor

Kingsmill logo

Morning Seminars Sponsor 


Networking Social Sponsor



 Badge Sponsor


Host Sponsor: Pinehurst Resort & CVB Pinehurst, Southern Pines, Aberdeen Area

Keynote Sponsor: Kingsmill Resort

Morning Seminar Sponsor: Cabarrus County CVB

Networking Social: AARP

Badge Sponsor:  Durham CVB

Audio Visual Sponsor: EZAV

Event Photography: Open Water Communications


Event Sponsors

Audio Visual - EZAV

Event Photography - Open Water Communications



CAE Credit: Earn 1 hour of CE credit for each 1 hour of seminar/round table time attended.

Thursday, Nov 2, 2017
11:00 AM – Optional Round of golf at new 9-hole Course (For Association Executives Only; conference
registration required)

Lunch (on-your-own)

1:00 PM – Registration

1:00 PM – 5:00 PM – Visit with Exhibitors

2:00 PM – 3:00 PM – Choose 1 of 3 Round Tables
(CAE CE Credit: 1.0 per round table)

FUEL (for anyone under age 40)
Topic: Keys to Effective Leadership - Leadership Pointers and the importance it plays in the success of your organization.
Facilitator: Aubie Knight, CEO, Independent Insurance Agents of NC

● Government Relations - 2018 is Just Around the Corner – Election and Contribution Regulations
(For anyone responsible for government affairs or wanting to know about state election rules and
regulations governing candidates, campaigns, PAC and Independent Expenditure)

Soon enough, the 2018 Elections will be upon us. Whether you have direct responsibility for your
organization’s political engagement or you just want to be able to speak intelligently to your
members about what groups can and can’t do to support those running for office, you will want to
get all the latest updates and insights on state election rules and regulations governing
candidates, campaigns, PAC and Independent Expenditure from Kim Strach, Executive Director State
Board of Elections; election law attorney Roger Knight;
Facilitator: Joe Stewart

● Affiliate Services – Creating Industry Partnerships
(For anyone who provides programs, products or services to associations but is not employed by an
How can you work with associations to create industry partnerships for a win-win situation? What do
you have to offer and what do associations and their members need? What are the legal, financial
and operational/marketing considerations?

3:00 PM – 3:30 PM – Visit with Exhibitors

3:30 PM – 4:30 PM – Choose 1 of 3 Round Tables
(CAE CE Credit: 1.0 per round table)

● Meeting Planners – Event Audio Visuals
(For association staff whose responsibilities include meeting planning.) How can you enhance your
events using AV? What should be included in your RFP for Services? How can you get the most for
your financial investment in AV?
Facilitator: Brian McArtan

● Membership – First Contact!
(For association staff whose responsibilities include membership recruitment, retention and
Before you can recruit them, you need to find and qualify them. Share best practices on sources to
identify potential members and methods you have used to make that important first contact.

● Operations – Best Practices and the Law
(For anyone wanted to learn about association operations).
From finance to bylaws, associations have to work within legal requirements while still operating
efficiently. Share your questions and challenges and gain insight on the things you must do to stay
“within the lines”.

5:00 PM – 6:30 PM – Networking Social Sponsored by AARP
(Cash bar) 

Dinner – On-your-own

Friday, Nov 3, 2017
(Table top exhibits 8:00 AM – 2:00 PM)

8:00 AM – Registration, Continental Breakfast, Networking with Exhibitors

9:00 AM – 10:00 AM – Choose 1 Seminar
(CAE CE Credit: 1.0 hour)
● Disaster Recovery & Risk Management
Jim Booth, CAE, FirstPoint Management Resources
Understand the risk assessment and disaster recovery steps that help associations prepare for
potential disasters both at headquarters and during a conference event. You will leave with real
know-how and a framework to begin the Disaster Recovery plan creation process.

● Websites – Best Practices – Do’s and Don’ts
Chris Austin, Walk West
Everyone has one. Is it the best it can be? Whether you are doing your first website, ready for a
refresh or just want to start again from scratch, what are the best practices?

10:00 AM – 10:30 AM – Networking with Exhibitors

10:30 AM – 11:30 AM – Choose 1 Seminar
(CAE CE Credit: 1.0 hour)

● Association Insurance – What You Need to Protect Your Association (and Yourself)
Steve Dare, Dare Insurance Agency
What are the exposures for associations? What do you need to protect your association, directors
and officers, staff, financial assets and your

● CEO Forum – (For Association CEOs)
Facilitated by Gerry O’Brion, What Big Brands Know
Get one-on-one time with Gerry as you discuss in depth your questions and learn more.

11:30 AM – 12:15 PM – Networking with Exhibitors

12:15 PM – 2:00 PM – Luncheon and Keynote Presentation:
3 Strategies to Grow Membership and Create Raving Fans!
Featuring Gerry O’Brion, What Big Brands Know

(CAE CE Credit: 1.0 hour)

2:15 PM – 3:00 PM – Meet & Greet with Keynote Speaker

QUESTIONS: Contact Jovita Mask (919) 848-8255 [email protected]
INTERESTED IN SPONSORSHIP/EXHIBIT: Contact Madi McDougald (919) 848-8255
[email protected]

Registration Fees


Early rate:
Before 5 PM, Oct 31

Regular rate:
After 5 PM, Oct 31






Conference & Luncheon/Keynote

$ 70


 $ 80




Luncheon & Keynote Only


$ 45

 $  40

 $  55







Hotel Reservations

The Pinehurst Hotel/Resort
$129/night plus taxes
80 Carolina Vista Drive, Pinehurst, NC  28347  [email protected]  (919) 235-8769

*The Pinehurst Hotel is currently sold out; however rooms have been secured at the Homewood Suites
less than 1.3 miles away or the SpringHill Suites

Homewood Suites by Hilton Olmstead Village Ask for the AENC rate of $129
(910) 255-0300
250 Central Park Ave, Pinehurst, NC 28374 

SpringHill Suites Pinehurst Southern Pines
$109/night plus tax (includes breakfast)
10024 US HighwAY 15/501, Pinehurst, NC  28374 (910) 695-0234
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